Zembula is an engagement platform that creates interactive content for email, SMS, and social media to help enterprise marketers make their messaging more interactive and engaging.
Founded by Robert Haydock and Carl-Einer Throner in 2013, Zembula’s mission is to give every marketer the ability to easily create interactive content with no coding necessary. Zembula provides enterprise marketers with a new type of content to add to their marketing mix that takes advantage of the mobile & touch world that we now live in.
Zembula’s first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. This reveal-based marketing uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory and are a large reason why Scratch-its have been so successful.
Zembula’s B2B customers using Scratch-it in their marketing mix have increased their CTRs by 274% across email, Facebook and SMS and 318% for B2C customers with website traffic growth of 34%.
Zembula clients include both B2B and B2C enterprise marketers from companies such as Staples, Brady Corp., Fossil, Sandals, AutoNation, Time/People Magazine and Buca Di Beppo
The company has raised $1.1 million in seed funding from The Launch Fund, Seven Peaks Ventures and Portland Seed Fund.